Bixby delayed: Key feature won’t be ready in time for Samsung Galaxy S8 launch

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Samsung has confirmed the global launch of its Galaxy S8 smartphone will go ahead despite admitting one of its key features will not be ready until later this year.

On Tuesday Samsung said its Bixby digital assistant, the Korean firm’s answer to Apple’s Siri, is delayed and will not ship as expected when the S8 officially launches on April 21.

Samsung did not specify a reason for the delay, although some reports claim the software was lacking prior to its launch.

“Key features of Bixby, including Vision, Home and Reminder, will be available with the global launch of the Samsung Galaxy S8 on April 21,” Samsung said.

“Bixby Voice will be available in the US on the Galaxy S8 later this spring,” the company added.

The delay comes as a surprise given that Bixby was introduced as one of the headline features to the Galaxy S8 and S8 Plus, which both include a dedicated button used to activate the feature.

Samsung was hoping that Bixby would help it break into the surging market of voice activated or digital assistants which is currently dominated by the likes of Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana and Google’s Assistant.

The Samsung Galaxy S8 and S8+ are available to pre-order in Thailand from April 17-23, with the devices expected to go on sale on April 28, although Samsung is yet to officially confirm this.

The Galaxy S8 will be retail for 27,900 baht, while the larger S8+ starts at 30,900 baht.

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