By JIRAPAN BOONNOON
ONLINE-based taxi operator Grab expects to generate growth in daily ride numbers in Thailand of more than 100 per cent by the end of this year.
The projection comes as the company introduces two additional services to support its business growth plans. Yee Wee Tang, country head of Grab Thailand, said the services, JustGrab and GrabCar Plus, would build on the company’s offerings.
The JustGrab service makes use of the integrated fleet of the GrabTaxi and GrabCar operations, providing the largest supply of on-demand vehicles for passengers, the company says.
As result, passengers can enjoy shorter waiting times for rides and know their GrabTaxi or GrabCar trip fares before making the booking, it says. GrabCar Plus is a premium service, designed for passengers who want to benefit from a higher service quality from Grab’s driver partners with a star rating of 4.8 and above as well as the comfort of travelling in newer vehicles that are no more than five years old.
The service fee charge will be higher than the 50 per cent charged by GrabCar. Tang said the company also plans to offer an e-wallet service, GrabPay, via the Grab application in the next step of its expansion. It now provides GrabPay to support customers in Singapore that prefer cashless payment of the services fee charges.
“Grab is the No 1 ride-booking app in Southeast Asia, in 109 cities across seven countries in the region,” Tang said.
“Grab has the largest supply of drivers, at 1.3 million, in Southeast Asia. We are concerned to ensure safety first and the reliability of rides with screened drivers as well as offering insurance coverage valued at US$5,000 per case. The Grab drivers now provide services with an average pick-up time of 3-8 minutes.”
Grab has has been operating with five services in the country: GrabTaxi, GrabCar, GrabBike, GrabRodDaeng (red truck) in Chiang Mai and GrabExpress. Grab provides transport services in nine cities in Thailand, including Bangkok, Phuket, Khon Kaen and Chiang Mai, covering 60 per cent of the urban population.
It has posted 226 per cent growth in the number of drivers in Thailand over the past 12 months. Tang said the company has a market share of 95 per cent for taxi-hailing apps and has reached 72 per cent market share in private cars. Around 66 per cent of Thai consumers use Grab’s services the most among the operators in the taxi sector.