Microsoft is expected to roll out the next major update to Windows 10 on April 11 and one of its new features could change the way you download new software.
As part of the Windows 10 Creators Update, Microsoft will include a feature dubbed ‘Playable Ads’, which despite its name could be the most useful feature to be added to any version of Windows.
The new feature will reportedly let Windows 10 users try apps before they buy or download them, without the needing to be installed on their computer’s hard drive beforehand.
According to Microsoft, users will be able to try an app for a period of 3 minutes, enabling them to get a glimpse of how it works and whether or not they would want to download it.
Microsoft’s Playable Ads is similar to the Instant Apps feature that Google launched on Android last year.
Announcing the new feature in a blog post, Windows 10 Product Manager Vikram Bodavula said:
“Every time a user clicks on the app install ad, he/she is taken to the Windows store page, leaving the current app to decide whether to install the respective app.
“The information contained in the product description page is not always complete and the experience a user can get from the actual app usage can potentially differ a lot. This sometimes leads to a quick uninstall if the promise of the product description pages is not met.
“Playable Ads are a completely new way for end users to interact with ads and apps. With this capability, end users never leave the current app.
“The ad click will result in inline expandable app streaming: for three minutes, the user can interact with the app as if it’s already installed on his/her device.
“This gives the user time to decide if he or she wants to install the app. At the end of the streaming session, users can click on a link to install the app if the app experience met expectations.”