The Premier League is considering alternative platforms to broadcast matches, in a bid to stop people viewing illegal streams.
There are believed to be tens of millions of users worldwide using services like Kodi to watch copyrighted content, with English Premier League football one of the biggest draws for people streaming online.
The most recent and pretty much only data available on just how many people are using Kodi and other services to watch copyrighted content comes from a survey carried out by the BBC earlier this month.
According to the survey there are believed to be around seven million users of home streaming devices such as Kodi in the UK alone.
The survey revealed that around a third of all football matches are watched illegally but it seems that the Premier League are fighting back by offering their own service that could stream games.
It was Digiday, who first revealed that streaming games was under consideration and could follow the NFL who stream some games via Amazon.
The Premier League also recently secured a court order to stop rights-infringing video streams of matches. This will mean that servers streaming the games can be blocked.
Speaking about the new court order a Premier League spokesman said: “For the first time this will enable the Premier League to disrupt and prevent the illegal streaming of our matches via IPTV, so-called Kodi, boxes.”
The future for sports broadcasting could see the likes of the Premier League and others selling rights directly to the world’s biggest social media companies.
Last month, a report by Bloomberg claimed Facebook, Snap and Twitter were all vying for the rights to be able to stream games from next year’s World Cup in Russia.
The three companies have reportedly offered 21st Century Fox tens of millions of dollars to stream highlights of the games to audiences in the US.
Facebook also recently agreed a deal to broadcast some Champions League matches in the United States.
Selling broadcast rights to social media firms opens up a whole new revenue stream for rights holders as well as a new tool in which to potentially reach an enormous audience.