Netflix is abandoning its current star ratings replacing it with a “thumbs up, thumbs down” system.
From next month, users will no longer be able to rate content between one and five stars, the streaming service said.
Netflix said that during testing ratings for content went up by 200 per cent using the new “thumbs up, thumbs down” system.
“This is the lingo of the internet now. This is the language people speak,” said Todd Yellin, Netflix’s vice president of product.
Mr Yellin said the change was brought about as the company discovered that people were more likely to rate serious shows such as a documentary with five stars, whereas more frivolous content was often rated with one star, despite more users being likely to watch the less serious stuff.
The company also said it will introduce a new feature that will match content with users based on percentage as to whether that content is a good match for the user. The feature has been inspired by online dating sites, Mr Yellin said.
“We’re creating a dating site in a new way between a person and a title. We want to create a great love story. We want you to love what you watch.
“We put them in communities based on others who watch what they tend to watch and it helps us percent match what kind of titles,” he added.
The new “thumbs up, thumbs down” system looks similar to ‘Likes’ on Facebook.
“Facebook uses it in a social way. Their thumbs up is very different.
“It’s not about social sharing.
“This is about making your Netflix experience within your world better”, Mr Yellin said.
H/T: The Verge