A new report by the market research company Strategy Analytics, has revealed that in 2014 shipments of Android smartphones exceeded one billion units.
This is significantly more than Android’s nearest competitor, Apple’s iOS, which managed to ship around 193 million smartphones globally in 2014.
The report from Strategy Analytics makes for interesting reading and gives a good insight into the global smartphone market.
The shipment of Android smartphones in 2014 contributed to a record increase in shipments of smartphones worldwide, which saw the market grow by 30 per cent from 2013, with a total of 1.3 billion smartphones shipped worldwide.
As you can probably guess, the smartphone market is essentially a two horse race between Android and iOS. However, whilst Apple enjoys around a 15 per cent share of the market with its iOS operating system, Google’s Android OS is currently used on 81 per cent of smartphones around the world.
Of course, iOS is only available on Apple devices but part of Google’s strength with Android is that is available on so many devices, from budget or entry level smartphones right up to the flagship devices of the world’s leading manufacturers.
The success of Android is also further fuelled by the fact that it features on the devices which are now penetrating the emerging market of the likes of China, India and Indonesia.
Even with Android’s dominance of the market, it’s fair to say that Apple hasn’t been doing too bad itself lately, having announced the biggest quarterly profits ever made by a public listed company earlier this week.
Data from Strategy Analytics also found that Apple’s share of the smartphone market when broken down by brand was the same as Samsung’s, and had increased by 20 per cent in the fourth quarter of 2014.
Whilst Apple celebrated a hugely successful 2014, thanks to sales of iPhone 6 and iPhone 6 Plus, the same can’t be said for Samsung.
Despite posting profits of almost $4.8 billion, Samsung recorded yet another decline in overall operating profits.
The previous 12 months has been somewhat of a testing time for Samsung.
Not only has it had to compete with the launch of the new iPhone devices, the company now faces more challenges than ever before from other makers of Android smartphones.
Perhaps more concerning is that Samsung has lost significant ground in China, where it was once the market leader, to the Chinese company Xiaomi, which has revelled in offering consumers high phones at affordable prices.
Outside of iOS and Android smartphones, Strategy Analytics found that Microsoft’s Windows Phone OS has around 3 per cent of the smartphone market, which still accounts for some 39 million phones worldwide.
Source: Strategy Analytics
Jonathan is our Google Nexus and Android enthusiast. He is also fanatical about football which makes it all the more strange that he should support Stockport County. In addition to writing about tech, Jonathan has a passion for fitness and nutrition and has previously written for one the UK’s leading watch and horology websites.