In the US this year, Americans used streaming services to listen to 135 billion songs and music videos in the first 6 months of 2015, which was nearly double the figure from the same time last year, according to the latest statistics from research group Nielsen.
There has been a huge surge in demand for songs delivered via Internet streaming services like Spotify, YuoTube, and many others, which have all helped propel streaming to become one of the most people ways to get music this year.
Streaming is big business
“Obviously, the streaming piece is really great news, when you’re talking about darn near 100 percent growth … with no new players”, said Dave Bakula, senior vice president of Nielsen Entertainment, who also noted that the tallies do not reflect the high-profile launch of the the new Apple Music.
The streaming data illustrates the shift in how people get their music. Digital song sales fell around 10% to just over 531 million. Total album sales including CDs and digital download albums, fell 4$ to 116 million units.
The Taylor Swift album 1989 was the top selling album of the year so far, despite the fact that Spotify had to limit the number of times her album was streamed (just 188,213 times), but she still managed to sell 2 million albums.
The second best seller was Drake’s If You’re Reading This It’s Too Late, with 409 million audio streams and 1.4 million units sold.