AIS in 5G “world first”, DTAC tries to rebuild consumer confidence


AIS have announced that testing of technology in readiness for 5G has been a success.

Working with Huawei they are boasting of 5-8 times faster speeds in a “first in the world” usage of “Massive 4G MIMO 32T 32R” technology.

The company said it was the first in the world to achieve development of the 4G MIMO technology and brings AIS a step closer to rolling out its 5G service, Daily News reported.

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Meanwhile, DTAC have signed up Thai superstar “Aum” Patcharapha Chaicheua for their latest tech promotion.

The beauty was yesterday pictured between DTAC executives advertising the new promotion with their “Feel the Smoothest” t-shirts.

The promotion is aimed to rebuild consumer confidence after the firm lost out on the recent 4G spectrum auctions.

DTAC hopes Aum’s strong presence on social media, where she has 7.5 million followers on Instagram will help influence consumers.


“Aum” Patcharapha Chaicheua at the launch of new DTAC promotion

Aum was at Siam Paragon in Bangkok as DTAC announced their own 4G expansion plans.

Lars Norling of DTAC told Daily News that internet usage was changing fast and the company was now following these trends.

Video sharing and “Live on Facebook” was up 150% year on year and phone calls via the internet (VOIP) usage had seen a 200% surge.

The company can now handle this usage with better streaming technology.

Mr Norling added that DTAC remains on track to expand its network capacity across Thailand in order to accommodate increasing data traffic from mobiles.

What is 5G, when will it launch and what will it mean for you?


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