Amazon has just filed a lawsuit against several companies that allegedly sell fake four and five star reviews that appear with products on the main Amazon.com website. It’s the first time the company has taken such legal action, indicating concern that such phoney comments are undermining the integrity of its site.
Amazon files suit against phoney review companies
The lawsuit was filed in a Washington court last week, involving four companies: BuyAzonReviews.com, BuyAmazonReviews.com, BayReviews.net, and BuyReviewsNow.com. Amazon claims they sell fake product assessments to Amazon merchants to paint a more positive picture of their products to get them noticed.
In the suit filing, which accusing the four companies of false advertising, trademark infringement and violation of anti-cybersquatting laws, Amazon does note that the fake reviews are small in number, but said it was time to tackle the issue as they “threaten to undermine the trust that customers, and the vast majority of sellers and manufacturers, place in Amazon, thereby tarnishing Amazon’s brand”.
In an interview with the Seattle Times, Amazon Reviews’ owner Mark Collins says his company only sells “honest and unbiased” reviews and added it’s “not illegal at all”.
On the Amazon Reviews homepage it says: “Are you tired of your products not being seen, tired of competitors leaving bad reviews? The solution is simple. Buy Amazon reviews”.
You can have unlimited 4 and 5 star reviews, saying that its “skilled writers” will “look at your product, look at your competitor’s products and then write state of the art reviews that will be sure to generate sales for you”.
Of course, reviews are a big part of Amazon’s website, and many shoppers do read the opinions before they decide to hand money over. Amazon has always tried to catch fake reviews, but now it’s decided to involve the courts indicated it’s a growing problem.
SOURCE: Seattle Times
Do you use Amazon? Do you place trust in the reviews on their site? And how do you feel that some of those reviews tempting you to buy a product may in fact be fake? Let us know in the comments below.