Amazon adds personalised music streaming for iOS users


Streaming media services are becoming all the rage. In fact, streamed music revenue overtook CD sales in the US for the first time in 2014. It’s a sign of the times that, as long as you have an Internet connection on your phone, whether Wi-Fi or cellular, you can pretty much access all your cloud-based music from anywhere, so why buy physical CDs any more?

Amazon personalised music streaming

Now Amazon is aiming to become the de facto source for all things related to streaming media. It’s about to step up its music streaming offerings, at least for iOS (iPhone and iPad) users – sorry Android users…

The company is now introducing Prime Stations for iOS with version 4.0 of its Amazon Music app. The feature is pretty much what you’d expect – music stations that are tuned to certain genres and preferences, similar to Pandora. The more that you use the feature and highlight or skip songs that you don’t like, the more it learns about your individual tastes.

Amazon Music App iOS

Prime Stations includes unlimited skips, and the new app brings an improved design and interface for easier browsing, as well as much better performance all round. It will also serve up recommendations on songs, albums and playlists based on your individual listening preferences.

Prime Stations have already been available on the PC, Mac and Fire tablets for a while, but this is the first time they’ve hit iOS. There’s currently no word on whether the service will be rolled out for Android users, but it’s likely that it’s just a matter of time in order to capitalise on the massive user base.

Do you subscribe to any Internet music or video streaming services? As always, let us know your thoughts and opinions in the comments below.


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