Amazon has worked pretty hard to promote its own Android app store. But if you’re not using Fire OS, you’ll probably use the Google Play Store most of the time. However, Amazon may have a bit of a trick up its sleeve to get users to use its marketplace instead.
Amazon subscription-based app store?
According to a report by TechCrunch, based on leaked documents, a subscription to the Amazon Unlocked service will provide users with a range of apps and in-app purchases free of further charges. TechCrunch describes it as a kind of Amazon Prime for apps.
Partners highlighted in the report include Sega (and its Sonic Dash game) and UsTwo, which makes the incredibly popular puzzle game Monument Valley. Apparently users will be able to filter searches for Unlocked apps, in a similar way to searching for Amazon Prime only items on the shopping service.
It’s similar to what Amazon offers with its FreeTime Unlimited subscription, which provides unlimited access to various games, apps and content for kids. FreeTime however is only available for the company’s Fire and Kindle devices.
There is no indication yet when Amazon will launch the service, but it sounds like an interesting concept – the subscription service might persuade more users to try its selection of apps instead of Google Play’s.
Do you use Google Play for apps? How about Amazon’s own app store for its range of devices? Let us know in the comments if a subscription service would be of interest.