It only went on sale less than 6 months ago and is still regarded by some as the must have phone but Apple is about to cease production of the iPhone X, a normally well placed and credible source has claimed.
According to Apple Insider, a report by renowned KGI Securities analyst Ming-Chi Kuo says that Apple will cancel production of the iPhone X due to disappointing sales, “with production ceasing in the summer”.
Kuo, who has a long history of revealing news about Apple and its products ahead of time says that a lack of interest in China, where the device has failed to take off, is one of the main reasons for Apple deciding to pull the plug on its $1,000 after just one model.
While it is not all bad news, Kuo also predicts that Apple will launch three new iPhone models this year, the designs of which will be inspired by the iPhone X.
The three new models will include 5.8 inch and 6.5 inch iPhone models that will carry the iPhone X design but be priced between $650-$750, while 6.1 inch premium iPhone SE replacement will
include Face ID.
The last iPhone model that Apple abruptly cancelled after just one edition was the iPhone 5C in 2014.
The news comes after a recent survey found that interest in new iPhones has hit an all time low.
The study carried out by Wall St research firm Cowen and Company found that the number of iPhone owners planning to upgrade to a new model was near the lowest levels since conducting our survey.”
Cowen, which has been conducting the survey since 2013, said that the results paint a concerning picture for Apple and and that the lack of major new features and high has resulted in weak demand for the iPhone X.
“The moderating interest seems to reflect the higher price of the iPhone X and/or lack of compelling new features as the new iPhones collectively appear to have had only limited impact on C4Q17 sales,” Cowen analysts said.