Apple dominates Christmas smartphone sales


This Christmas, Apple appeared to dominate the mobile popularity stakes according to data from mobile analytics company Flurry revealed in a report published on Monday. The statistics were collected between December 19 through to Christmas Day.

Apple was attributed with an impressive 51.3% of new device activations, but its main rival in the smartphone market, Samsung, came in a distant second place with just 17.7% of activations. The remaining companies in the stats included Nokia (5.8 %), Sony (1.6 %) and LG (1.4 %).

Smartphone Activations by Company

“While, the holidays in general and Christmas in particular are not the sole indicator of the smartphone market share and trends, it is safe to say that Apple’s newly released iPhone 6 and iPhone 6 Plus have had a blockbuster holiday season, despite a lackluster holiday season for the consumer electronics industry” – Flurry vice president of analytics and marketing Jarah Euston.

iPhone 6 was most popular smartphone this Christmas

It’s no surprise that Apple’s new iPhone 6 was the most activated device this Christmas, according to Flurry. The larger 5.5-inch iPhone 6 Plus was also in the top five devices, even though so-called “phablets” (devices with screen sizes roughly between 5 inches and 7 inches) were just 13% of new activations.

The information revealed by Flurry also demonstrate that the most popular type of phone this Christmas were “medium phones” with 64% of total activations. The 4.7-inch iPhone 6 is assumed to fall in that category.

Full-sized tablet devices managed 11% of activations, as did small-size tablets (like the iPad Mini, for example).

Smartphone Activations by Form Factor

Lastly, Flurry also stated that app installations grew by 150% on Christmas day itself compared to the normal average.

Apple will obviously be very satisfied with these numbers, as it has enjoyed a blockbuster success with the launch of its new iPhone 6 models. The company’s financial results will be revealed early next year, when it is expected to reveal a record-breaking sales quarter for the new iPhones.

Let us know in the comments below whether you received or gave an iPhone or iPad this Christmas.

Source: Flurry Analytics.



  1. Steve Kyte on

    Just shows that Thai’s are sheep when it comes to mobiles. I’ve seen five who paid the absolute fortune that Apple demands only to find that they lacked so many features they enjoyed with Android. They’ve sold their iPhones whilst they’re still worth something. It seems to be down to a status symbol thing and good for Apple for such ingenious hype. IOS still can’t play Flash files. Are people still unaware of this?

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  3. Richard Mcallister on

    A Thai friend paid, for her daughter, over 20000 bt for what can only be described as an old phone – iPhone5 .. total madness just for the badge!!!!

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