This Christmas, Apple appeared to dominate the mobile popularity stakes according to data from mobile analytics company Flurry revealed in a report published on Monday. The statistics were collected between December 19 through to Christmas Day.
Apple was attributed with an impressive 51.3% of new device activations, but its main rival in the smartphone market, Samsung, came in a distant second place with just 17.7% of activations. The remaining companies in the stats included Nokia (5.8 %), Sony (1.6 %) and LG (1.4 %).
“While, the holidays in general and Christmas in particular are not the sole indicator of the smartphone market share and trends, it is safe to say that Apple’s newly released iPhone 6 and iPhone 6 Plus have had a blockbuster holiday season, despite a lackluster holiday season for the consumer electronics industry” – Flurry vice president of analytics and marketing Jarah Euston.
iPhone 6 was most popular smartphone this Christmas
It’s no surprise that Apple’s new iPhone 6 was the most activated device this Christmas, according to Flurry. The larger 5.5-inch iPhone 6 Plus was also in the top five devices, even though so-called “phablets” (devices with screen sizes roughly between 5 inches and 7 inches) were just 13% of new activations.
The information revealed by Flurry also demonstrate that the most popular type of phone this Christmas were “medium phones” with 64% of total activations. The 4.7-inch iPhone 6 is assumed to fall in that category.
Full-sized tablet devices managed 11% of activations, as did small-size tablets (like the iPad Mini, for example).
Lastly, Flurry also stated that app installations grew by 150% on Christmas day itself compared to the normal average.
Apple will obviously be very satisfied with these numbers, as it has enjoyed a blockbuster success with the launch of its new iPhone 6 models. The company’s financial results will be revealed early next year, when it is expected to reveal a record-breaking sales quarter for the new iPhones.
Let us know in the comments below whether you received or gave an iPhone or iPad this Christmas.
Source: Flurry Analytics.