Apple Music has been available for around 5 weeks now, and now has a respectable 11 million trial users, two million of them in the more expensive (but better value) family plan. So says Apple SVP of Internet Software and Services, Eddy Cue.
The Apple exec revealed the numbers to USA Today on Wednesday, giving the first real insight into how well the new music streaming service is doing since it launched at the end of June.
11 million sign up for Apple Music trial
“We’re thrilled with the numbers so far”, said Cue.
By way of comparison, streaming music leader Spotify has around 80 million users around the world – 20 million of which pay – the rest are on the free ad-supported tier. That would make Apple Music half as big as the leader if every trial member then converts their plan to a full paying membership once the free three month trial is over. After that, they can continue to use Apple Music for $9.99 a month or $14.99 for a family of 6.
The latest statements are in line with online reports that claimed Apple Music had 10 million users after just 4 weeks of service.
Even though the numbers are pretty good, Cue said that Apple knows it still has work to do, saying “we’re aware that some users have experienced some issues, and we hate letting them down, but we’re releasing updates as fast as we can to address those issues”. After the service launched, some users complained as over problems such as playlists being deleted or syncing issues with iCloud Music Library, a feature that is required to cache the songs offline for playback.
Apple exec Jimmy Iovine, who founded Beats Music with Dr. Dre, said he was pleasantly surprised with the uptake so far, but says there are hurdles to overcome.
“For many people outside of the U.S. (Apple Music launched in 100 countries), you still have to explain what it is and how it works”, he says. “Beyond that, there’s still the issue of winning over millennials, who never pay for music, by showing them you’re offering something that will improve their lives. And finally, there are people out there who i think understand its value, but we still have to go out and get them”.