Around a year after Apple spent $3 billion to buy Beats, the speaker and headphone company founded by Dr Dre and Jimmy Iovine, Apple revealed its new music streaming service built on the same technology and principles.
Apple Music, as we previously reported, is the Cupertino-based company’s answer to service such as Spotify and Pandora. In the acquisition of Beats, Apple already gained a competitor in Beats Music, though the new Apple Music service is the first to be built by the company.
Apple Music launches June 30th
Here’s a quick summary of the details:
- Music industry mogul and Apple executive Jimmy Iovine took to the stage to announce the service
- Trent Reznor of Nine Inch Nails (and Beats Music CTO) introduced the video and talked about how the service will work
- There will be a 24/7 worldwide radio station launched in over 100 countries called Beats 1, featuring world-famous DJs such as Zane Lowe, based in the US and London
- Artist Connect will allow bands to share photos, lyrics, videos, and more and allow users to comment
- There will be a new app icon for music on iOS, with everything in one place – i.e. no more separate iTunes and Music icons
- Playlists will be human-curated by industry experts, rather than generated by a computer algorithm
- The service is totally free for 3 months, after which you can pay $9.99 per month for unlimited music (no ads), or $14.99 for a family plan of up to 6 people
- It will also be available on the Mac, Apple TV and Android (later in the year)
If you want to try out the new service, you’ll need iOS 8.4 which will be released on the 30th of June.
SOURCE: Apple Keynote.