It has been widely known for months that Apple pans a new subscription-based streaming service, but now it’s practically been officially confirmed. Sony Music CEO Doug Morris told attendees during a conference in France this weekend that “it’s happening tomorrow” (i.e. today).
Sony Music CEO confirms new Apple Music service
“Tomorrow” of course refers to Apple’s WWDC 2015 developers conference, where the new Apple Music service should make up quite a large chunk of Apple chief Tim Cook’s keynote speech. The service is expected to be built upon the Beats Music service that Apple acquired along with Beats last year.
However, Doug Morris didn’t reveal that much detail about what Apple Music will deliver, so we’re awaiting more details such as confirmation on prices to see if there will also be a free option supported by ads.
Morris was quite happy to disclose Sony’s reason to join the service however. “What does Apple bring to this? Well, they’ve got $178 billion dollars in the bank. And they have 800 million credit cards in iTunes”.
Morris is a little out of date though, as Apple in fact has closer to $200 billion in the bank today.
“My guess is that Apple will promote this like crazy and I think that will have a halo effect on the streaming business”, explained Morris. “A rising tide will lift all boats. It’s the beginning of an amazing moment for our industry”.
All the news from WWDC 2015 will be covered tomorrow on Thai Visa. The main keynote starts at 10am on the west coast of the USA, which is midnight on Monday local Thai time.
SOURCE: Apple Insider.