Apple is said to be planning to launch a brand new Apple TV set-top box, that features integration with the company’s voice assistant Siri, and support for a native App Store, at its annual Worldwide Developers Conference (WWDC) in June, according to the latest reports.
New Apple TV long overdue
Referring to sources familiar with the plans, John Paczowski of Buzzfeed reported on Friday that Apple plans to introduce a new model in months, and that it will provide developers with a new software development kit to create apps for the new hardware.
Besides a dedicated App Store that allows third-party software, the new Apple TV will feature Siri voice input, as well as the latest A8 CPU found in the iPhone 6 and iPhone 6 Plus. Apparently it’s a “significant overhaul” according to Paczowski, who also said that the new box will have storage that goes well beyond the 8 GB of the current model.
The Apple TV has not been updated in several years, even though it just had a price cut to $69 earlier in the month. The company has also added lots of new content to the device, and next month HBO will bring HBO Now to the lineup.
The A8 CPU that powers the iPhone 6 and iPhone 6 Plus can already handle 4K resolution video, so the device will be able to play back ultra HD content. YouTube and Netflix are already offering some content in 4K resolution, while 4K TVs are beginning to come down in price.
The addition of Siri will provide new smart home opportunities to the Apple TV, which could act as a home hub for Apple’s HomeKit products. An App Store also opens huge potential for games on HDTVs, which would get Apple a foothold in the home games console market, with the likes of Sony’s PlayStation 4 and Microsoft’s Xbox One.
There have been rumours of a new Apple TV for the last few years, but it’s believed that Apple has not yet introduced one until it can get sufficient deals in place for content. There are rumours that suggest Apple will launch a new subscription TV service this autumn, the same time as the new hardware.
There is also some speculation about a motion-controlled Apple TV, due to Apple’s acquisition of PrimeSense, which also powered the tech behind Microsoft’s first-generation Xbox Kinect gaming peripheral.