Apple Opens Beta Access to its App Analytics Service


Just ahead of Apple’s WWDC developer conference, the company has opened beta access to its new service designed for iOS developers. Known as “Apple’s App Analytics,” Apple invited developers to request early access and test out the service today. The invitation appeared in the developer portal on iTunes Connect. Access will be granted on a first-come, first-serve basis, which means not everyone will be granted access.

The new service will allow app developers to see how users engage with their apps and how they’re discovering them. Apple hasn’t revealed too many details about the service’s feature, but developers will be able to track a variety of metrics, including how often their app page is visited, app sales and in-app purchases, how many users open the app, which websites refer the most customers, and the success of marketing campaigns. Users will also be able to create custom campaign links right through the service.

Apple’s new service will compete with the likes of App Annie and Flurry, two leading third-party analytic providers. Developers had been expecting the company to launch an analytics service since it acquired Burstly back in 2014. Burstly was the parent company of numerous mobile services, including FlightPath, which was an analytics solution for mobile developers. FlightPath was shut down just before the company acquired Burstly.

While Apple has been hush-hush on the details of their analytics service, more information will likely be revealed at the WWDC.


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