KGI Securities analyst Ming-Chi Kuo said in a research note seen by MacRumors that a new, larger iPhone will be available later this year.
Three new iPhones are expected to be launched in Autumn, two will come with OLED screens whilst the other will have a more conventional LCD screen. This is seen as an opportunity for Apple to have a greater impact in China as Kuo claims that the iPhone X has been slow to take-off in the country.
“We believe the addition of 6.5-inch OLED and 6.1-inch LCD iPhone models will boost Apple’s market share in China, and that the US$650-750 (THB20,500 – 24,000) 6.1-inch LCD iPhone will make it easier for users worldwide to own a 3D sensing and full-screen design iPhone which offers an innovative user experience,” Kuo wrote.
The new devices are expected to lead to an increase in Apple shipments of between 5% and 10% in 2018 and Kuo’s prediction is more optimistic than the market’s overall smartphone expectations. On the negative side, Kuo believes that sales of the iPhone X could end later this year with the device not performing as well in terms of sales as had been expected.
“We revise down 1Q18 and 2Q18 shipments of iPhone X to 18mn units and 13mn units, respectively, lower than market consensus of 20-30mn and 15-20mn units,” Kuo said in the note. “We expect iPhone X will go to end of life (EOL) around mid-2018 and that total life cycle shipments will be around 62mn units, lower than our previous forecast of 80mn units.”
One of major issues with China is the fact that consumers tend to retain their devices for much longer. Another problem is the larger screens that are not compatible with many apps that are available in China as they are designed for the 5.5-inch version. The iPhone X is also viewed as being expensive which has again turned consumers off.