Apple sold more watches last quarter than the whole of the Swiss watch industry


Shipments of the Apple Watch has exceeded expectations with over 18 million being shipped last year this is a 54% increase on figures from 2016.

A key to this growth was the launch of the Apple Watch Series 3, shipments for this new series made up nearly half of all the shipments last year coming in at just under 9 million.

The performance of Apple for the fourth quarter of 2017 was impressive in its own right as total shipments grew 32% on the same period in 2016 to 8 million which resulted in the highest number of shipments for any producer of wearable tech not only Apple.

Research analyst for Canalys, Vincent Thielke said: “The cellular version of the Apple Watch was in strong demand in the US, Japan and Australia, where all major operators stocked it in time for the holiday season.”

The Series 3 became the fastest selling wearable LTE available with shipments soon reaching 1.6 million after doubling quarter on quarter.

Vincent further added, “But limited operator selection in the UK, Germany and France influenced consumer purchase decisions, and stifled the growth potential of the connected Apple Watch.

Moving into new markets, such as Singapore and Hong Kong in Q1 2018, just in time for Chinese New Year, is a good move.”

Canalys Senior Analyst, Jason Low said “Apple has won the wearables game,” further expanding with, “Despite innovative designs, such as the rotating bezels and circular screens employed by other vendors, Apple has pulled far ahead as it continues to focus on its core iPhone user base. Its recent updates to the Series 3, such as GymKit and Apple Heart Study, are proving to offer compelling use cases, encouraging users to spend more on accessories.”

For the first time, Apple watch shipments have surpassed all the combined Swiss watch shipments in the last quarter resulting Apple now becoming the largest watchmaker in the world.


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