New Apple TV set top box rumoured for September

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A new report just out on Thursday claims that Apple will unveil its next generation Apple TV set-top-box with its own app store, a new remote control and Siri support at the company’s annual iPhone event in September.

According to BuzzFeed, sources familiar with the launch plans say that Apple will also introduce a dedicated Apple TV app store and a software development kit.

Apple TV update at last…?

The new hardware is supposedly thinner than current Apple TV devices and will contain new innards such as a faster A8 chip, much more storage and a new operating system that supports the Siri virtual assistant. The report echoes earlier rumours that a redesigned remote control with touchpad controls will be included with the new model.

Over the last few months there has been increasing evidence of a refreshed Apple TV. In June, code was discovered in the iOS 9 beta of a yet-to-be-announced set-top-box.

Initial reports this year suggested that a new Apple TV would debut at this year’s Worldwide Developers’ Conference (WWDC) but was allegedly postponed because it wasn’t yet ready for release.

Meanwhile, as far as the much rumoured subscription streaming video service, BuzzFeed says not to expect that to be introduced in September as the company is negotiating deals with content providers and major networks. That service may be released later this year but it’s more likely to be 2016, the report claimed.

SOURCE: AppleInsider.

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