Apple Watch has received an estimated 957,000 pre-orders in the United States on Friday, the day the smartwatch became available for purchase, according to a report by Slice Intelligence. The digital commerce tracking company says that almost two-thirds of customers purchased the Apple Watch Sport, with the 42mm Space Gray case being the most popular model sold on the first day.
Apple Watch Sport sells the most, all models sold out in 6 hours
According to Apple’s online store, just six hours after pre-orders opened all the models had sold out with delivery times slipping to June or even July.
Slice Intelligence projected its sales figures based on e-receipt data from almost 10,000 online shoppers that opted int to have their inboxes tracked for email receipts. The report found that 71% of Apple Watch pre-orders on Friday were for the 42 mm case (the larger model), with 32% of Sport customers buying the smaller 38 mm size.
“Slice Intelligence estimates that 957,000 people in the U.S. pre-ordered an Apple Watch on Friday, the first day the watch was available for sale. According to ereceipt data from 9,080 online shoppers, each Apple Watch buyer ordered an average of 1.3 watches, spending $503.83 per watch. Those ordering an Apple Watch Sport spent $382.83 per watch and those ordering the Apple Watch spent $707.04.”
The report also says that 40% of pre-orders were for the Apple Watch Sport with space grey aluminium, followed by the silver stainless steel model at 34%, silver aluminum Apple Watch Sport at 23% and space black stainless steel Apple Watch at 3%. Apple Watch Edition sales were not mentioned.
Slice Intelligence also says that 28% of Apple Watch pre-orders included a black Sport band, making it the most popular option on April 10. The steel Milanese Loop came in second at 25%, while the Link Bracelet (14%), black Classic Buckle (12%) and white Sport band (8%) made up the rest of the top 5. The next seven most popular bands were split between different colors of the Leather Loop and Modern Buckle.
The firm did not provide Apple Watch data for the other countries where the device became available on Friday, including Canada, Australia, United Kingdom, Germany, France, Japan, China and Hong Kong, and it is likely that sales figures will vary greatly in each regions. In China, for example, the solid gold Apple Watch Edition is predicted to sell much better than in other countries.
SOURCE: Slice Intelligence