It’s definitely Apple Watch season, as more and more details are being revealed in the run up to the event on March 9th. Apple recently took out some full page ads in Vogue magazine in the US, and its publicity machine is definitely gaining steam.
CEO Tim Cook recently popped into the Covent Garden, London retail store, and revealed a few more details of the Apple Watch with journalists and store employees.
More Apple Watch details revealed by Tim Cook
There are of course still plenty of questions remaining about the Apple Watch – it’s battery life, price and capabilities being the most important, but we’ll have to wait until March for more information. However, Tim Cook has let slip a few tasty morsels of information about the new wearable, on a recent trip to the UK.
It seems that Apple has basically designed the Watch with lots of future purposes in mind, such as replacing the key fob for modern cars, according to UK newspaper The Telegraph. In fact, Android Wear watches can do the same thing, but the capability of course requires cooperation from car manufacturers, and hasn’t really seen widespread adoption just yet. And then there’s the question of what happens if your smart watch has a flat battery?
Cook didn’t reveal many details about how this would work with the Apple Watch, or when it would be available, but it’s certainly good to learn more details about future features that may be implemented in the future.
Mr Cook also discussed the Apple Watch’s battery life briefly, saying that it will last a full day – which is a claim that we’ve heard before. He also said that it will charge more quickly than the iPhone does, mainly thanks to a special magnetic charger, that was supposedly designed by Sir Jony Ive, Apple’s chief design guru.
Cook has been wearing the Apple Watch every day, and of course has a lot of praise for the device – he told The Telegraph that he can’t go back to living without the health functions, and notifications, on his wrist.
We’ll know in April whether consumers feel the same.