Apple has added three more videos to its Switch to iPhone ad campaign.
Launched earlier this month, the new campaign is Apple’s boldest move yet to try and tempt Android users to make the switch to iPhone.
The series of 15 second clips show how easy it is to swap from Android to iOS, as well as other benefits of using an iPhone over an Android device.
As well as the videos, which are available on Apple’s YouTube channel, the campaign also includes a new overhauled ‘Switch’ website, which claims ‘Life is easier on iPhone’.
“There’s no need to save your stuff elsewhere before switching from Android. Just download the Move to iOS app from the Google Play Store and it securely transfers your content for you,” Apple says.
The three new ads that Apple released this week as part of the campaign are titled Security, Smooth and Contacts.
The Security video highlights the perceived vulnerability of an Android device to data theft, while the Smooth video show the superior performance of the iPhone over an Android device.
The third video, Contacts, shows how easy it is to transfer your contacts from Android to iOS.
So which is better? Android or iOS?
This is the question that divides the tech world.
While iPhones and iPads running iOS are known for their stability, performance, security and offer a unformed experience across the board, they also come at a premium, generally being the most expensive devices on the market.
Android on the other hand offers much more customisation, versatility and in some cases functionality and features.
However, it’s open source nature means it can be more susceptible to security issues compared to iOS and can often take longer for software upgrades to filter through to all users.
Typically, Android devices are less expensive than those from Apple.
Jonathan is our Google Nexus and Android enthusiast. He is also fanatical about football which makes it all the more strange that he should support Stockport County. In addition to writing about tech, Jonathan has a passion for fitness and nutrition and has previously written for one the UK’s leading watch and horology websites.