BuzzFeed just announced that the company will join forces with Yahoo Japan to bring local shareable content to Asian readers in the country.
Unlike BuzzFeed’s other international launches, where it owns the operations – such as Brazil, UK, France, Australia, India, Germany, Canada and Mexico – this will be a joint venture with Yahoo Japan in order to capitalise on Yahoo’s expertise on creating local content.
BuzzFeed will own a majority share of the firm’s first joint venture, and will provide its brand, technology systems, and process for developing local content and advertising. Yahoo Japan will apparently share cultural insights, drive traffic to the new website and also own the sales channel.
The firm says that 45% of its traffic now comes from outside of the USA. Yahoo Japan claims that its reach extends to 88% of Japanese Internet users, and almost half of its audience is aged between 20 and 39, pretty much the target demographic for BuzzFeed.
BuzzFeed has also recently launched its own Snapchat channel, in addition to a news app for iOS in June.