Candy Crush is still riding high in the mobile game charts. As I’m writing this, Candy Crush Saga is at number 3 in the highest-grossing iOS apps, and Candy Crush Soda Saga is at number 4. But the epidemic showed no signs of slowing down over the past year.
Candy Crush rakes in $1.33 billion in 2014
You might think that gamers would get bored of joining those little candies – moving onto bigger and better games as new ones are released. There’s really only a certain amount of agony you can take before you give up and throw your hands in the air in sheer desperation. Those puzzles are indeed rather frustrating at times.
As far as the games publisher, King, it’s been steadily trying to reduce its reliance on the huge cash cow, but that hasn’t stopped the players from spending more than a billion dollars on in-app purchases helping them to skip levels and get past the more challenging levels.
According to The Guardian, Candy Crush Saga players spent $1.33 billion on in-app purchases in the whole of 2014. That’s a lot of money spent playing a throwaway game on a mobile phone. We don’t have any figures for the entire lifetime of the game, but the Guardian estimates that the total figure is more like $3 billion.
The Guardian analysed the company’s financials, and revealed that there is in fact a gradual decline in the in-game spending – during the third quarter of 2013 for instance, Candy crush players spent $551 million on the game.But since then the figure has dropped to ‘just’ $263.8 million in the final three months of 2014. So it’s still undoubtedly a hugely popular game but it’t not quite the giant that it used to be.
As noted by The Guardian, the game was the biggest money spinner for King in 2013, and accounted for 78% of the company’s revenues in the final 3 months of the year. But a year later, the figure has fallen to around 45% – and that was the first time the game hasn’t been in the majority in terms of King’s other titles.
King does have lots of other big-spending apps in the app stores, which should keep the company raking in the profits as Candy Crush Saga slows down. For example, in the last quarter of 2014, King had three of the top ten highest-grossing games in the US app store for Apple devices, and four of the highest-grossing games on the US Google Play Store.
A few of the other popular games by King include Pet Rescue Saga, Farm Heroes Saga, Bubble Witch Saga, and Papa Pear Saga.
SOURCE: The Guardian