Google’s cut-down Chromebooks make inroads in education


Google could be on track to sell as many as 7.3 million of its cut-down Chromebook laptop in 2015, according to research firm Gartner. The Chromebooks will mostly go to the education sector in the US, as many as 72%, where they will compete with Apple’s iPad, which has proved fairly popular in schools.

Chromebooks catching on in US education market

“Since the first model launched in mid-2011, Google’s Chromebook has seen success mainly in the education segment across all regions”, Gartner analyst Isabelle Durand said in a press release.

“In 2014, the education sector purchased 72 percent of Chromebooks in EMEA, 69 percent in Asia/Pacific, and 60 percent in the US”.

Chromebooks are typically low-cost and low-powered machines, but they have not yet caught on in the consumer and enterprise markets to the same degree as they seem to in education. Gartner thinks this may change in the new future, as the public gets used to the idea of a cloud-centric world.

Google Chromebook Pixel runs Chrome OS.

“The major factors that affect the adoption of Chromebooks by consumers remain the connectivity issue in emerging markets, but also the ability for users to understand and get used to cloud-based applications, and keep content in the cloud and ecosystem”, Durand added.

Taiwanese electronics giant Acer is currently the world’s largest manufacturer of Chromebooks, closely followed by Samsung and HP.

SOURCE: AppleInsider


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