Is your website prepared for “Mobilegeddon”? Google began rolling out its mobile-friendly algorithm this week, which put many website – and business – owners in a panic. Some don’t understand what the update is all about, and others are still unsure of how the algorithmic change will affect their site. To clear things up, let’s take a look at what Google’s actually doing with this update and how it’s affecting websites.
What is Google’s Mobile-Friendly Update?
Google’s mobile algorithm is one of the biggest changes the company has made to its search in a long time. That’s pretty big news for businesses, so it’s important to understand what is actually going on with this algorithmic change.
The new algorithm will scan each page to “test” its mobile-friendliness by checking for:
- Responsive design elements. Does your website’s layout and design change to allow for easy reading and navigation on mobile devices?
- Load times. Is your website sluggish when loading on smartphones and tablets?
- Mobile best practices. Is your site optimized for mobile devices?
At this point in time, Google’s new algorithm doesn’t affect tablets, but you can expect that to change in the near future.
How ‘Mobilegeddon’ is Affecting Businesses
Unlike other algorithm changes, Google’s mobile update will affect every website. This isn’t another update that targets “spammers” or poor quality links.
Because all websites will be affected by the change, businesses need to be prepared for the effects it will have on their traffic and overall performance. Not taking the appropriate steps to make your website mobile-friendly could wind up costing you in the long run.
Take, for example, the Micklin Law Group. Like many small business, this particular firm relies on Google for a significant portion of its revenue and had to ensure that their web site complies with Google’s new requirements. The good news is that the firm’s website is already mobile-friendly, so they may actually see a positive increase in traffic and revenue from the update. But if their website was not mobile-friendly, they could see a sharp decline in visitors and revenue would eventually suffer.
Since the rolling out of the update, we’ve seen many websites lose that coveted first position in the search results, which could have a major impact on traffic in the coming months. After all, the first five results receive 67.60% of clicks on the first page, while results 6-10 only receive 3.73% of clicks. Altogether, page two and three only get 5.59% of clicks overall.
The bottom line: if your website isn’t mobile-friendly, you better start making changes now to prevent a loss in rankings and traffic.
You can find out if your website is mobile friendly here.