Facebook is looking to take on Skype and FaceTime with the launch of a new video calling service. The new feature, which has been added to Facebook’s Messenger app, will be available to anyone who has an internet connection and the app.
Starting a new video conversation is easy. Just tap the video icon on the top-right corner of the screen. You’ll only be able to initiate video calls from existing messages. Facebook stated that it has integrated the two tools because it’s no longer polite to call someone “out of the blue”. Today, it’s natural to text someone first before calling. In this way, Facebook’s new video service is right at home in the Messenger app.
Of course, there’s also the argument that Facebook integrated the two tools to draw attention to Messenger as Platform. Platform is an initiative that the social network giant launched in March. It will allow third-party apps to be integrated into Messenger as well as Business on Messenger.
Unlike other video calling apps, Messenger allows users to call any of their contacts through the app – even if one user is on Android, and the other is on iOS.
The new video calling feature will be available to Messenger users in about a dozen countries, including the US, Canada and the UK. The service will roll out in other countries in the coming months.