Having previously only been available to mobile users, Facebook has launched its Explore Feed on desktop.
The feed aims to introduce you content which you would not normally see in your regular news feed, such as photos, videos, user posts and news articles.
You have no say in what appears in the Explore Feed, with the content being selected by Facebook based on your previous interactions on the social media platform and other personal interests.
The Explore Feed can be accessed from the menu on the left hand side of the desktop, under the “Explore” tab. Just click on See More and the new feed should be located there alongside an icon of a rocket.
The Explore Feed was first reported by The Next Web’s Matt Navarra who revealed it was coming to Facebook’s desktop site.
Facebook's Explore Feed is now on desktop, huh? pic.twitter.com/mgXs6tpapH
— Matt Navarra ⭐️ (@MattNavarra) October 17, 2017
“We are beginning to roll out a complementary feed of popular articles, videos, and photos, automatically customized for each person based on content that might be interesting to them,” a Facebook spokesperson told TechCrunch.
“We’ve heard from people that they want an easy way to explore relevant content from Pages they haven’t connected with yet.”
The aim of the Explore Feed is to increase the amount of time users spend on its mobile app and desktop site. The longer people spend on site the more ads can be served and greater the chance users will share more content.
The news comes after it was revealed Facebook is also testing a new Snapchat style self destructing status update aimed at arresting a decline in its popularity among young people, who are increasingly turning to the likes of Snapchat and Instagram.