Figures released by Facebook on its user base in South East Asia have revealed that it has more than 241 million users in the region, with 37 million users in Thailand.
The data, which has been released by Facebook for the first time, shows that a whopping 94 percent of users in the region access the social media platform from a mobile device.
“Southeast Asia is a dynamic mobile first region, and the fastest growing for Facebook. Connecting more than 241 million people in Southeast Asia to the friends and family, businesses and moments that matter to them, is at the core of everything we do,” said Kenneth Bishop, Facebook’s managing director, Southeast Asia.
According to Facebook, Thai people, along with Singaporeans send nearly twice as many Facebook messages to businesses per month, compared to that of the global average.
Facebook used Lazada as an example of how SMEs can use the social network to build brand awareness and increase its customer base.
In one year, the e-commerce retailer grew its Facebook fan base by 60x, enabling it to reach 80% of the population in Thailand, Indonesia and Malaysia, and 90% of the population in the Philippines.
Facebook’s fast growth in the region is in part due to the release of its Facebook Lite Android app, which no has more than 100 million users, with Indonesia and the Philippines accounting making the top 5 countries where Facebook Lite is most used.
For anyone living in Thailand, the news that Facebook has so many users in the country is perhaps unsurprising, but it is interesting to see how Thai people are using Facebook for not only engaging with businesses but for SMEs to use it as an ecommerce platform.