Facebook is making even more changes to your News Feed


Facebook is set to overhaul what you see in your News Feed, which could result in you watching more videos.

The social media giant is planning to roll out a change on how it processes videos posted to its site.

Video is important to Facebook and has proved to be on its most lucrative money makers.

Within the next couple of weeks, Facebook will start to start to measure exactly how much of a video you watch, in something it is calling “percent completion”.

Facebook says that the amount of time you spend watching a video is relevant to how interested you are in watching videos generally but also to watching videos from a specific Facebook page you may follow.

This means that Facebook will rate any videos you watch right to the end as the type of content you are most interested in and will then look to display similar content more prominently in the future.

Announcing the changes via a blog post, Facebook said: “If you watch most or all of a video, that tells us that you found the video to be compelling.”

“We know that completing a longer video is a bigger commitment than completing a shorter one,” the company said.

Despite the changes, Facebook said most users will not notice any change on what is displayed in their News Feed.

“While we expect that most Pages will not see significant changes in distribution as a result of this update, longer videos that people spend time watching may see a slight increase in distribution,” Facebook said.

“So people who find longer videos engaging may be able to discover more of them in News Feed.

“As a side effect, some shorter videos may see a slight dip in News Feed distribution.”

Facebook also said it will measure the amount of likes, shares and comments a video gets to help determine in the video is more relevant to you.

The news comes after a recent report in ReCode claimed that Facebook is about to allow publishers to insert 20 second ads in the middle of video clips, with publishers receiving a 55 percent split on advertising revenue, a deal which is similar to the split YouTube has with its publishers.

Facebook also recently announced that users in Thailand will soon start to see ads in Facebook Messenger.

As part of the trial, users will see the adverts appear in a similar manner to the way birthday notifications appear currently, rather than appearing in conversations.

“Businesses have long been telling us that they are very excited about the potential of the Messenger platform to reach their customers and help them to drive sales, build brand awareness and increase customer satisfaction,” Facebook product manager Eddie Zhang wrote in a blog post announcing the trial.

“We believe this new test for the very small group of people in Thailand and Australia reflects a lightweight, relevant and useful approach to helping people and businesses connect on Messenger”.

“For the Messenger community, it may enhance the discovery of new experiences to make it seamless to interact with businesses on their terms. For businesses, it could offer a new way to surface their products and services to current and potential customers,” he added.


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