Facebook has just announced that it will increase the intensity of its ad campaigns by targeting everyone who uses third party sites signed up to its advertising scheme.
The move was reported by the Wall Street Journal to a be step towards helping ‘power all advertising across the internet.’
In the past, Facebook had only shown adverts to its members on third party sites who had signed up to the Audience Network and only took the trouble to monitor users within the said network.
However, the new move will allow Facebook to track anyone on the internet regardless of if they use Facebook or not.
The social media giant will be allowed to follow user’s browsing trends and behaviours and use the information collected to be able target ads to non-Facebook users.
It will do this by using the “Like” button and other code on various websites.
“Our buttons and plugins send over basic information about users’ browsing sessions. For non-Facebook members, previously we didn’t use it. Now we’ll use it to better understand how to target those people,” Andrew Bosworth, VP of Facebook’s ads and business platform told the Wall Street Journal.