Facebook, who is now celebrating over 2 million active advertisers, launched a new ads manager app for iOS devices. Now, advertisers can manage their ads right from their smartphone.
Known as Facebook Ads Manager, the new app will only be available for iOS devices initially. Users can create and edit their ads, see how their ads are performing, track their spending and get ad-related notifications. Notifications can alert users to expiring ad campaigns and new page Likes. Users will also be alerted when their spending is near its limit. Ads can also be compared to other comparable ad sets.
Facebook Ads Manager has a simple, easy-to-use interface that lets users design their ads from start to finish right on their smartphone. Photos can be added to advertisements from their phone’s gallery or from photos posted on their Facebook page. Text and audience demographics can also be chosen with a simple tap and slide of the screen. Ad budgets, payment methods and schedules can all be updated right from the app.
The app follows Facebook’s launch of the Ads Manager mobile site last summer. So far, the website has grown to over 800,000 advertisers that use the platform each month. Facebook, recognizing its mobile-heavy advertiser base, decided to roll out an app to make it even easier for advertisers to create and edit their ads directly from their smartphones.
The Facebook Ads Manager app launches today in the United States, but will launch worldwide in the coming weeks. An Android version is also in development and is expected to be released in late 2015.
Facebook’s new app is part of the company’s goal to increase ad revenue. Thus far, the company’s efforts have paid off, raising revenue by 24% in Q4 2014 despite having only a small increase in its overall user base.