Facebook’s Live Events tries to take on Snapchat

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Facebook apparently wants to get in on the action around live events. And just in time for the Lollapalooza music festival, the social media giant has launched a new live event feed that acts as a single place for viewing curated photos, videos and posts from the festival.

Facebook debuts new Live Events feature

The feature is Facebook’s attempt to enter a growing market that delivers behind the scenes, real-time events information from around the world. Twitter is already popular for such live events, and the company is focusing more on events with a new feature called “Project Lightning”. Snapchat also has its Our Story feature which leverages the buzz about events that are happening in real time. All three companies and apps want to connect users with first person accounts as they happen instead of using traditional media.

The new Facebook feature is also bundled into another feature called Place Tips that debuted earlier in the year. Place Tips helps you get useful information and live updates near your current location in your News Feed. Lollapalooza is the first event in Place Tips that users can view remotely however, says the Wall Street Journal.

A Facebook spokesperson says that “the Lollapalooza experience is just one of the many ways Facebook is trying to help people get the feel of an event when they’re not there”. Right now live events is just a test feature, but you can expect Facebook to keep tweaking it during future live events.

SOURCE: The Verge.

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