Facebook has to keep showing content to keep users coming back to their News Feeds. So today the company announced that it will make tweaks to the way it shows news content from friends, but possibly at the expense of Pages (e.g. those by companies, groups, and so on).
Facebook tweaks News Feed
Facebook in the past would not show many multiple feeds of content from the same source in a row, but no, if you’re out of fresh content from other sources, that’s what you’ll see.
That means anyone with a lot of connections on Facebook will be shown more content posted directly from friends, such as status updates, photos, and so on, with a higher importance in the feed than other content. Actions on the other hand, such as a friend liking or commenting on someone else’s posts will now be lower down the list.
If you see more of one thing, of course you’ll have to see less of something else – and Facebook says that Pages may be impacted as a result:
“The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity. In some cases, post reach and referral traffic could potentially decline. Overall, pages should continue to post things that your audience finds meaningful and continue using our Page post best practices.”