Facebook is surging in popularity among the over-55s, while teenagers and young adults are ditching the social network, a new report has revealed.
According to research firm eMarketer, Facebook is losing younger users are a significant rate, with an estimated two million people under the age of 25 set to leave Facebook in 2018.
A surge in older users means that the over-55s is set to become Facebook’ second biggest demographic by the end of the year.
And contrary to previous predictions, not all of those younger users are migrating to Instagram, which is also owned by Facebook.
eMarketer says that Instagram will add 1.6 million users under the age of 25, this will be beaten by rival Snapchat which is on course to add around 1.9 million users.
“Facebook has a ‘teen’ problem,” said eMarketer’s Bill Fisher.
“This latest forecast indicates that it’s more than a theory.”
But it’s not all bad news for Facebook, as the social network continues to add new users.
However, this is being fuelled by older people signing up.
“Facebook is still adding monthly users overall, but older age groups are mainly responsible for this,” eMarketer said in a blogpost.
Facebook’s loss, will be SnapChat’s gain, eMarketer predicts.
“Snapchat’s popularity with teens and young adults has grown significantly since the platform first launched in 2011,” eMarketer said.
“Snapchat has also introduced a range of interactive features that have appealed to teen audiences, in turn driving up the user number.
“Conversely, that has arguably turned off older audiences who favor Facebook’s less complicated social network experience.”