“We f***ed up,” confesses former Google+ employee

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A former employee of search engine giant Google has written a scathing blog post which declares the social networking site Google+ a complete failure.

Chris Messina, who spent 3 years developing Google+, wrote on the blogging site Medium, that Google+ was meant to be the online home for Google users but instead turned out to be a nothing more than a less popular copycat of Facebook.

Messina, who has since left Google and founded his own company, spoke about how Google missed a real opportunity with Google+ saying: “I f***ed up….so has Google.”

“It was like Google was saying, ‘We’re going to be your trusted partner in cyberspace, and we’ll help you surface the right information to the people you choose, at the right time’. “It was a functional search-oriented value proposition, rather than a social networking one”, wrote Messina.

Instead, Messina claims that Google+ became ‘Facebook-lite’.

“Why did the world need another Facebook, unless to benefit Google by making their ad targeting more effective?” asked Messina.

In Messina’s blog post, he is also very critical of Google with regards to innovating and updating Google+ and the popular chat tool, Hangouts.

Messina claims that Google is well behind the likes of Facebook, Twitter, YouTube and Instagram which have all been updated significantly more in the past 12 months or so.

Messina ends by saying it was all “too little, too late” and says he is ashamed to admit he spent time working on Google+ which he believes will become irrelevant before too long.

Prior to working for Google, Chris Messina is also credited with inventing the hashtag.

Do you use Google+?

What are your thoughts on the views of Chris Messina?

Perhaps nothing more than a disgruntled former employee or does he make some valid points?

Let me know in the comments section below.

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10 Comments

  1. Google+ is nerdy. Id consider myself a normal person (started my business from zero to over 100 employees etc) but despite numerous attempts i still have no idea what google+ is or does

    Google appears to be going the way of aol. So absorbed in their own brilliance they forget that thwir customers are not all nerds who work in call centres

  2. I joined it, and, to be honest, never use it. I am sticking with Facebook….,,That’s enough . Don’t use Twitter either .

  3. It offers nothing to entice people away from facebook. Facebook need to mess up for any other platform to take its place, like myspace messed up by resting on their laurels and having absolutely no innovation.

  4. I’ve given Google+ a go but I too am a little confused on what it is actually for. It does help with SEO though. I am planning on looking into it further but I’m not getting too excited by it. No one can give a clear two sentence explanation of what it actually does when I ask around. To me that shows that there are issues if my tech nerdy friends can’t wrap their head around it. Time will tell I guess.

  5. With G+, unlike FB, you can manage all your contacts, put them in separate categories, and much more. FB, and not even Linkedin offers these options. It’s ideal to manage the different aspects of a large project or to keep track of what’s going on in the various departments or projects of your company

  6. With G+, unlike FB, you can manage all your contacts, put them in separate categories, and much more. FB, and not even Linkedin offers these options. It’s ideal to manage the different aspects of a large project or to keep track of what’s going on in the various departments or projects of your company, and if you want to keep track of developments in your line of work related interests, you can keep those in separate “communities” as well. Unlike FB, you can turn off the messages and posts of your contacts, while still keeping them engaged with your company’s, or your project developments

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