A former employee of search engine giant Google has written a scathing blog post which declares the social networking site Google+ a complete failure.
Chris Messina, who spent 3 years developing Google+, wrote on the blogging site Medium, that Google+ was meant to be the online home for Google users but instead turned out to be a nothing more than a less popular copycat of Facebook.
Messina, who has since left Google and founded his own company, spoke about how Google missed a real opportunity with Google+ saying: “I f***ed up….so has Google.”
“It was like Google was saying, ‘We’re going to be your trusted partner in cyberspace, and we’ll help you surface the right information to the people you choose, at the right time’. “It was a functional search-oriented value proposition, rather than a social networking one”, wrote Messina.
Instead, Messina claims that Google+ became ‘Facebook-lite’.
“Why did the world need another Facebook, unless to benefit Google by making their ad targeting more effective?” asked Messina.
In Messina’s blog post, he is also very critical of Google with regards to innovating and updating Google+ and the popular chat tool, Hangouts.
Messina claims that Google is well behind the likes of Facebook, Twitter, YouTube and Instagram which have all been updated significantly more in the past 12 months or so.
Messina ends by saying it was all “too little, too late” and says he is ashamed to admit he spent time working on Google+ which he believes will become irrelevant before too long.
Prior to working for Google, Chris Messina is also credited with inventing the hashtag.
Do you use Google+?
What are your thoughts on the views of Chris Messina?
Perhaps nothing more than a disgruntled former employee or does he make some valid points?
Let me know in the comments section below.
Jonathan is our Google Nexus and Android enthusiast. He is also fanatical about football which makes it all the more strange that he should support Stockport County. In addition to writing about tech, Jonathan has a passion for fitness and nutrition and has previously written for one the UK’s leading watch and horology websites.