Framed! Samsung’s latest TV is a work of art


Samsung brings a touch of class to the home with its latest TV model dubbed “The Frame”, which is designed to look like a photo frame and a piece of art.

The brainchild of renowned Swiss designer Yves Behar, this innovation promises to be the beginning of future TVs. Embracing the concept of “Art when it’s off, TV when it’s on”, it not only looks like a photo frame but when switched off, acts like one too by providing the perfect surround for any picture its user chooses to use. Whether a painting by a world-class artist or a photo from a personal collection, the Frame will reflect the TV owner’s character. Turning a personal space into a gallery, this innovative and artistic TV has already won the Best of Innovations Award from CES 2017.

“Our surveys show that consumers now spend just 4 hours a day watching TV. This means TV is nothing but a black screen for about 20 hours. Consumers usually look for an appealing TV design in the hope that their set will blend well into their home. If possible, they also hope that their TV will serve as a functional part of their living space even when it is off. In response to consumers who have become more refined in their taste and living, Samsung has combined technology with design to deliver the latest lifestyle TV,” said Wanna Swuddigul, vice president chief marketing officer of Thai Samsung Electronics Co.

To showcase the beauty of this TV, Samsung recently held “The Frame Gallery” at Siam Paragon where guests were invited to browse and admire pictures by world-class artists. Among them were artist Somnuek “Kru Parn” Klangnok, Veekrit Palarit, a well-known interior designer and the owner of furniture brand Hay, and actors Puri and Alicia Hirunprueck.


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