Game of Thrones Season 7 is underway and the hit TV show, currently being shown in Thailand on HBO Asia, via the AIS PlayBox, is proving as popular ever.
So popular in fact that it has smashed previous viewing figure records for HBO in the US, where it has been watched more than 16 million times through official channels.
However, that figure pales into comparison when compared to the number of people who watched it illegally.
According to data from analytics firm MUSO, the first episode of the new series has been pirated 90 million times by users around the globe.
The staggering figure is nearly six times the official viewer count and is made up of illegal streams, through the likes of Kodi, torrents and direct downloads.
According to the data, MUSO says Game of Thrones Season 7 episode 1 was streamed 77.9 million times, downloaded from torrents using public trackers 8.3 million times and using private trackers 500,000 times. 4.9 million people viewed the episode via direct download.
Unfortunately MUSO didn’t provide any Thailand specific data but did reveal the most illegal views came from the United States with 15.1 million, followed by the UK at 6.2 million and Germany with 4.9 million.
Countries with the highest GoT piracy activity, according to MUSO:
United States of America: 15,075,951
United Kingdom: 6,252,903
Russian Federation: 2,196,799
“There is no denying that these figures are huge, so they’re likely to raise more than a few eyebrows in the mainstream industry, but it’s in line with the sort of scale we see across piracy sites and should be looked at objectively, Andy Chatterley, MUSO’s CEO and Co-Founder told TorrentFreak.
“What we’re seeing here isn’t just P2P torrent downloads but unauthorized streams and every type of piracy around the premiere. This is the total audience picture, which is usually unreported,” Chatterley said.
TorrentFreak also reports that HBO is trying to combat piracy of Game of Thrones by pressuring ISPs to send subscribers who torrent the new season written warnings telling them to stop.