Google is about to overhaul its Nexus range of smartphones and could also give Android a major makeover too.
Google’s shake up of its smartphone line up would see the company move towards a new family of smartphones.
According to a report on Android Central, which cites an unnamed source at Google, the tech giant is about to drop the Nexus brand name for a fresh new look that puts more emphasis on the Google name.
The new branding could even be seen on the two new devices Google is expected to launch before the end of the year.
The move looks like Google will revert back to the approach taken in the early days of Android when its Nexus smartphones also included “Google” branding, that was despite third party manufacturers actually being responsible for developing the handsets.
Reports also claim that Google could overhaul the Android experience, moving away from previous builds to offer a wide range of new software and services for users.
These would follow on from Nougat, the latest version of Android, which Google officially released last month.
The news comes as rumours about the upcoming Nexus devices have increased in recent weeks.
Dubbed Marlin and Sailfish, the new handsets are expected to be released later this and if you believe some reports could be officially unveiled by mid-October.
Reports from last month suggest the Nexus Sailfish with include a 5 inch 1920x1080p display with 4GB RAM and 32GB of internal storage.
The larger Nexus Marlin will have a 5.5 inch 2560×1440 display. Both devices are expected to include a 12MP camera, USB Type-C and rear mounted fingerprint reader.
Google is also rumoured to ship both devices with a new Android Launcher which will not include the popular App Drawer, instead replacing it with a move iOS like Home Screen panel.
Jonathan is our Google Nexus and Android enthusiast. He is also fanatical about football which makes it all the more strange that he should support Stockport County. In addition to writing about tech, Jonathan has a passion for fitness and nutrition and has previously written for one the UK’s leading watch and horology websites.