Google drops Instant Search, adds annoying auto playing video to search results


Well nobody saw that coming.

Google, somewhat unexpectedly, has announced it will kill off its Instant Search feature, which displays search suggestions as you type a query into Google Search.

First launched back in 2010, Instant Search offers up real time search suggestions and changed the way users were able to search for information.

The feature was originally launched to help save time and offer convenience to users as it would display possible search options even before the user had finished typing their query.

However, the relevance and usefulness of Instant Search has began to wain in recent years as users become more technically literate and, more significantly, move away from searching on desktop, as mobile has quickly become the prominent platform that people use to search for information online.

Google says that 50 percent of its search queries are now performed on mobile.

“[M]any more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices,” Google told Search Engine Land.

An example of the autoplaying video.
Image: SEM Post

In other news, Google has also announced that it will add autoplaying videos to search results, industry site SEM Post reported.

The clips will automatically start playing when search results are displayed.

The clips will appear on the right hand side of the page.

Google’s plans are similar to the auto playing video option that appears in Facebook’s News Feed. However, the video on Google will not automatically play with sound.

The new feature could open up a new and substantial revenue stream for Google, although the tech giant hasn’t yet revealed its intentions regarding the auto playing videos.


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