Google, Intel and TAG Heur to Launch a Luxury Smartwatch


Google and Intel are teaming up with Swiss watchmaker TAG Heur to launch a new luxury smartwatch. The three companies made the announcement at the Baselworld Watch and Jewellery Show on Thursday in Basel, Switzerland. The luxury smartwatch is expected to launch by the end of 2015.

TAG Heuer Carrera Calibre 1887

The iconic TAG Heuer Carrera Calibre 1887


Jean Claude Biver, CEO of TAG Heur, said the collaboration between the three companies is a “marriage” of watchmaking credibility and technological innovation.

The smartwatch has yet to be given a name, but it will run Android Wear and will be powered by a chipset designed by Intel. Availability and pricing were not revealed, but Biver says the device may arrive between October and December.

TAG Heur will use its Swiss watchmaking skill to design the watch. However, Biver notes that the assembly and manufacturing of the watch may not take place in Switzerland. This means the future smartwatch will likely not be labeled as a “Swiss-made” watch.

For Google and Intel, the partnership will bolster their efforts to break into the wearables market. Despites Google’s efforts to market Android Wear, only 720,000 wearable devices made it to market in 2014. Over 4 million smart wearable bands were shipped last year, putting Android Wear far behind its competitors.