Google’s new mobile network launches this week

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Google Fibre has caused a stir in the Internet Service Provider (ISP) market in the US, at least in a few places in which it’s offered. So you might be looking forward to the company’s mobile network achieving the same thing. According to a new report from the Wall Street Journal, one of the key things about it is that the service will charge users for the data they actually use rather than preset packages.

Google’s mobile service may launch today

The Wall Street Journal says the service may launch later today, as a Mobile Virtual Network Operator (MVNO) on top of T-Mobile and Sprint. However, you will need a Google Nexus 6 smartphone to use the service.

US consumers often waste money on unused data they’ve already paid for, and of course charging per Megabyte (MB) is nothing new, so the appeal of the new service will all depend on the pricing.

Besides money-saving opportunities that will come with Google’s new mobile service, customers will also be able to make calls using Wi-Fi instead of cellular (this service is already offered by some networks, such as EE in the UK for iPhone 6 owners). However, the appeal depends on whether it’s cheaper than customers can find elsewhere. And of course there’s the issue over whether Google plans to learn even more about you so it can bombard you with useless ads.

However, if Google can make the service cheap enough, customers might be tempted to rush out and buy a new Nexus 6 device. But with the company having to pay mobile networks Sprint and T-Mobile for network time, it will have to provide subsidies to consumers to stand out. Can Google make that work in the long run? It remains to be seen…

SOURCE: The Wall Street Journal

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