Google is planning to release its own smartphone by the end of 2017 in a bid to get a bigger share of the global smartphone market.
The tech giant is said to have approached mobile operators to discuss developing a Google branded smartphone, according to a report in the Daily Telegraph.
Google’s Android operating system is used on 1.4 billion devices worldwide and the company continues to partner with a number of different smartphone makers such as LG, Huawei and HTC who manufacturer Google’s Nexus range of handsets.
However, Google now wants to have more control over all aspects of the manufacturing process including both hardware and software, which will make it easier for the company to optimise the the device to the fullest.
The tight control over both hardware and software is something that Apple has benefited from with the iPhone.
While it still intends to continue work with partners for its Nexus devices, Google believes that producing an in house phone will help enable the company to produce a handset that will compete the iPhone in terms of being able to offer a handset with both premium hardware and software.
Google producing an in house device would also also mean a less fragmented approach towards users have on OEM devices.
Ben Wood, an analyst at CCS Insight, told the Daily Telegraph: “They are concerned that Android is fragmenting, that it needs to become a more controlled platform. I think they’ll seek to control it more, more like Apple.”
Jonathan is our Google Nexus and Android enthusiast. He is also fanatical about football which makes it all the more strange that he should support Stockport County. In addition to writing about tech, Jonathan has a passion for fitness and nutrition and has previously written for one the UK’s leading watch and horology websites.