Today, Google announced that it would be testing a new way to deliver search results to users with slow connection speeds. Pilot trials will begin in Indonesia, a country where the Internet is playing a bigger role in people’s everyday lives, but where mobile connection speeds are sluggish. On average, users in Indonesia have mobile connection speeds of 2.0 Mbps.
Google says its new optimization technology will load search result pages four times faster than normal.
Testing is set to start in two weeks, and optimized web pages will be displayed to users who have slower mobile connections, like 2G. Optimized pages will load by default, but users can click a link to return to the original page if they want. Publishers can also opt out of the optimizations if they choose.
For now, only those on smartphones will see the optimized pages – not users on computers or tablets.
In a nutshell, Google is converting the page to a lightweight format, saving data and reducing load time. These transcoded pages use 80% fewer bytes, so they’re quick to load. Google says it has seen a 50% increase in traffic with optimized pages.
If the trials are a success in Indonesia, Google may begin rolling out this technology to other markets.