Pete Nuchanatanon, Google Thailand’s newly appointed head of marketing, says he wants more small and medium sized enterprises to benefit from being online and using Google’s services.
Google Thailand currently offers 45 different products and services including Google Search, YouTube, Google Maps, Translate, AdWords, Adsense and Trends.
Pete told The Nation that he is focusing on four main areas, which includes helping those people who already are online and helping those who already use Google’s products, whilst at the same time increasing local content and helping Thai businesses build a presence online. Currently, only around 10 percent of Thai businesses are online.
“The four main tasks are correlated. Our role is to get the rest of Thais to go online and to recognise the benefit of the Internet, while getting Thai businesses to have an online presence.
“Especially, only 10 per cent of Thai small and medium enterprises are online. Our task is to help 90 per cent of them to be online and benefit from being online. How good it will be if 100 per cent of companies can reach 100 per cent of customers who are searching for their products and services,” Pete added.
Recent years has seen mobile penetration in Thailand surge, which is fuelling rapid growth in people using the Internet, particularly from smartphones and tablets. However, Pete also believes that Internet penetration will reach 100 percent and that the amount spent on digital advertising will also continue to grow.
Pete also told the The Nation how the government’s digital economy, which includes the creation of a national affordable broadband network which will provide low cost high speed Internet access to all of Thailand’s 75,000 villages within the next two and half years, will also help to accelerate Internet penetration in Thailand.
Jonathan is our Google Nexus and Android enthusiast. He is also fanatical about football which makes it all the more strange that he should support Stockport County. In addition to writing about tech, Jonathan has a passion for fitness and nutrition and has previously written for one the UK’s leading watch and horology websites.