Google has launched an aggressive new marketing ploy to try and ensure users of Mozilla Firefox revert to using Google Search when browsing the Internet.
Since last Friday, some Firefox users have been greeted with a message asking them to make Google their default search engine.
The move by Google was branded as “desperate” by Search Engine Land, who first reported the story, adding that Google “practically begs Firefox users to make Google their default search engine”.
There hasn’t exactly been any love lost between Google and Mozilla in recent years, especially after Mozilla recently announced that it would no longer be using Google as the default search engine for Firefox, with the company choosing to use Yahoo instead.
This has seen Yahoo Search make some gains on Google and resulted in Google Search losing some of its 75 percent share of the U.S market for the first time in five years.
For the last five years, Google has also been the default search for Apple’s Safari browser. However, the partnership is due to end later this and Google is expected to be replaced with either Bing or Yahoo.
Source: Search Engine Land
Jonathan is our Google Nexus and Android enthusiast. He is also fanatical about football which makes it all the more strange that he should support Stockport County. In addition to writing about tech, Jonathan has a passion for fitness and nutrition and has previously written for one the UK’s leading watch and horology websites.