Taxi booking company GrabTaxi announced on Thursday that is rebranding itself as Grab.
Grab will encompass all of the company’s services, which as well as taxis, also include a delivery service (GrabExpress), private car services (GrabCar), carpooling service (GrabHitch) and motorcycle taxis (GrabBike).
A Facebook post announcing the new name read:
As part of the rebranding, the company also revealed that it will be launching the new Grab app, which it says will offer users a better booking experience, driver tracking and an auto-retry feature for when bookings have been unsuccessful.
GrabBusiness, a new transportation service aimed at corporate users will also be launched, as will a new cashless payment option that should be available to users in Thailand later this year.
Since its launch in Malaysia in 2012, Grab says its app has been downloaded over 11 million times and handles more than 1.5 million bookings each. It also has more than 200,000 drivers in Southeast Asia where it operates in 28 cities, across six different countries.
In Thailand, Grab is available in Bangkok, Pattaya, Phuket and Chiang Rai.