Facebook has started experimenting with a new News Feed that serves up a variety of different content it thinks you would be interested in.
Starting this week you may have spotted the addition of a rocket ship icon when using Facebook on either your Android or iOS device.
The rocket ship is the new News Feed and suggests content based on your likes and interests, as well as other posts which have proved popular with your friends, TechCrunch reported.
The new feature is currently being rolled out to mobile app users on iOS and Android.
However, many confused users have taken to social media questioning the addition of the rocket ship icon.
— Glenn Gabe (@glenngabe) March 30, 2017
— alice baraldi (@alice_ba) February 26, 2017
What the heck is the rocket icon in Facebook for? pic.twitter.com/yBh7tUzeJq
— Brittany G (@Fibby1123) February 19, 2017
Facebook has confirmed it is testing the second News Feed as way to help users discover even more content.
“We are testing a complementary feed of popular articles, videos, and photos, customised for each person based on the content that might be interesting to them,” a spokesperson for Facebook said.
“We’ve heard from people that they want an easy way to explore new content they haven’t connected with yet.”
The news comes after the social network recently added Facebook Stories, which seems to have been inspired by rival Snapchat and which has also been added to Facebook owned Instagram, WhatsApp and Messenger.
Facebook Stories gives users another way to share short videos or photos.
Earlier this week Facebook announced its apps would stop working on some older smartphones.
Jonathan is our Google Nexus and Android enthusiast. He is also fanatical about football which makes it all the more strange that he should support Stockport County. In addition to writing about tech, Jonathan has a passion for fitness and nutrition and has previously written for one the UK’s leading watch and horology websites.